We all want to make an impact on this world. If you’re a nonprofit, your mission was likely birthed out of that central desire. In one way or another, you want to make this world a better, safer, and kinder place. Experiencing that kind of growth and seeing that kind of impact takes hard work. According to recent data from the National Center for Charitable Statistics, just 5 percent of U.S. nonprofits have expenses of $10 million or more, while 66.4 percent have expenses of less than $500,000.
A large percentage of nonprofits may be small, but even the big dogs had to humbly start somewhere. And it wasn’t just by chance that they experienced growth. We all know that it takes the right amount of hustle and hard work to bring something to life. For a smaller nonprofit, you have to be resourceful. You have to be lean. You have to make a little go a long way.
Life or death will hinge on learning how to do more with less.
For the most part, even the biggest nonprofits operate on tight budgets. What separates smaller, newer nonprofits from their larger, established contemporaries is simple. It comes down to manpower. It’s the reason we have bestsellers with book titles that usually have the word “grit” or “hustle” in it. It’s why the phrase “all hands on deck” will never die out. We know that doing more with less is vital to the future of any nonprofit. If you want to grow, you’ve got to get the most out of what you have and scale the work you do.
One of the most cost-effective ways for a nonprofit to make the most out of their marketing efforts: harness the power of User-Generated Content
It’s 2020 and we all know how effective it is to share the heart and soul of your mission in the places people are constantly looking... online! UGC can save your organization time, financial resources, and boost your credibility, by outsourcing content creation to your users. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
So if user-generated content influences the way we feel about a brand, why aren’t we utilizing this valuable asset every chance we get? Especially if there is a way to do it that won’t break the bank.
This is where Think Native becomes a resourceful and powerful tool in your hands. We exist to increase the impact of nonprofits just like yours. You can do more with less when you start harnessing the power of UGC with our revolutionary story capture software. Build awareness, extend your reach, boost social metrics, build longstanding trust, and increase traffic and momentum. And you can do it all without even needing to make a single hire.
Start doing more with less, by giving your audience a platform to share why they love you and your mission and why everyone else should too.
Explore a demo and learn about the possibilities, today.