UGC: The New Word-of-Mouth

Posted by THINK NATIVE on Jan 9, 2020 9:00:00 AM
People have been sharing stories about brands for decades. That shouldn’t be anything new to us. What's evolved over time are the ways word-of-mouth messages travel. With the rise of the Internet, and later, social media, sharing the scuttlebutt at the watercooler now happens in most digital spaces .
Read More

Topics: Humanizing Marketing, "Humanizing Technology", Human Connection, Story Share, User Generated Content, Brand Awareness

Start Doing More With Less

Posted by THINK NATIVE on Jan 2, 2020 4:30:22 PM

We all want to make an impact on this world. If you’re a nonprofit, your mission was likely birthed out of that central desire. In one way or another, you want to make this world a better, safer, and kinder place. Experiencing that kind of growth and seeing that kind of impact takes hard work. According to recent data from the National Center for Charitable Statistics, just 5 percent of U.S. nonprofits have expenses of $10 million or more, while 66.4 percent have expenses of less than $500,000.

A large percentage of nonprofits may be small, but even the big dogs had to humbly start somewhere. And it wasn’t just by chance that they experienced growth. We all know that it takes the right amount of hustle and hard work to bring something to life. For a smaller nonprofit, you have to be resourceful. You have to be lean. You have to make a little go a long way.

Life or death will hinge on learning how to do more with less.

For the most part, even the biggest nonprofits operate on tight budgets. What separates smaller, newer nonprofits from their larger, established contemporaries is simple. It comes down to manpower. It’s the reason we have bestsellers with book titles that usually have the word “grit” or “hustle” in it. It’s why the phrase “all hands on deck” will never die out. We know that doing more with less is vital to the future of any nonprofit. If you want to grow, you’ve got to get the most out of what you have and scale the work you do.

One of the most cost-effective ways for a nonprofit to make the most out of their marketing efforts: harness the power of User-Generated Content

Read More

Topics: "Humanizing Technology", Human Connection, Nonprofit, Story Share, User Generated Content, Brand Awareness

The Age of Awareness

Posted by THINK NATIVE on Dec 19, 2019 9:00:00 AM

Let’s face it — today’s technological advances are mind-boggling. Take a drive downtown and you’re bound to see a kid (or maybe even a full-grown adult) riding a hover-board on the sidewalk. We’ve now got self-driving cars, cloning, virtual touch screens floating in mid-air, 3D printing for nearly anything (including printing human organs, car parts, and spaceships), and the ever-increasing use of artificial intelligence that look more and more like real human beings as the day goes on. It’s truly amazing all that we’re able to do in the tiny amount of time we’re able to do it. 

Some say we’re living in “the age of awareness,” where we can do more, know more, and say more to virtually anyone.

Read More

Topics: Humanizing Marketing, Human Connection