Welcome back to part 2 of our “Things To Know About User Generated Content” mini-series.
We really want to see you and your organization take this next year head-on, accomplishing all of your goals. Utilizing User Generated Content can help you massively when it comes to achieving those goals. Last week, we talked about the importance of trust, social proof, and sharing the spotlight. This week, we’ll expound on 3 more reasons why you should start using UGC today. You’ll see how it can assist you on your mission of leaving an impact on the world around you.
As a refresher, when we say User Generated Content, we’re talking about the free vote of confidence you get from the people who already love what you do. It’s any and all content pumped out by your brand champions - photos, raving reviews, blog posts and videos that tell the world how wonderful they think you and your products are.
#4 - Cost-Effective Marketing
The next way UGC can help boost your organization’s mission and impact is by supplementing already established marketing content. And better yet - for free!
UGC has quickly become the largest growing source of visual content, and marketers stretching across a wide array of industry sectors and scales are wising up. Because social media has become the massive machine it now is, millions of people are being exposed to all sorts of marketing videos and photos on a daily basis.
I’m sure you’re already well aware of how important it is to stretch your dollars as much as possible in the early stages. Marketing, while being absolutely necessary in today’s digital age, can also be a painful expenditure when budgets are tight. Cash is often limited in the building stages, so it’s important to get creative when it comes to gathering visual content.
And that’s when UGC comes to the rescue - leaving virtually no dent in your marketing budget because you’re going directly to the source, straight to your fans, using content they came up with themselves. Marketers have been supplementing their branded content hand-in-hand with UGC and the number don’t lie - brands have noticed a 28% increase of audience engagement when content is supplemented by both sources.
#5 - Promotes Honest Conversation
Everyone wants to be heard and your customer base is no exception. Using UGC communicates something very powerful to your audience. It lets them know that as a company, you’re wanting to hear from them. You’re opening up the floor and inviting them to lend their voice.
By highlighting user-generated content, you’re growing a deeper and more genuine connection with your supporters, allowing for a longer-term relationship in the end.
Bazaar Voice did the research for us, their studies showing that 53% of baby boomers and 64% of millennials are actively seeking out more ways to share their thoughts and opinions of the brands they use. I mean, let’s give the people what they want!
By incorporating UGC, or at least sharing it on your company’s social platforms, you’re allowing your target audience to feel seen and heard. You’re acknowledging their role in your overall success and outreach to the world. You’re acknowledging that they’re necessary and crucial. Ultimately, you’re making space for people.
By encouraging your users to generate their own UGC, it helps your public image, presenting you as open, authentic, and accountable. It’s a win-win situation.
#6 - It Cuts Through The Noise
If you were to hop onto Instagram right now and scroll for just ten seconds, you’d see at least 3-4 advertisements. We’re all bombarded daily with all sorts of things we “need” to buy. And there’s this term, “banner blindness,” which is a progressive numbing and shutting out of advertisement and other promoted content. We eventually learn to ignore what’s being marketed directly to us, and instead, we look for content our friends and trusted voice post. We seek out real things generated by real people.
To successfully find and reach your audience, you need to be able to cut through the static and UGC can help on this front. It can help re-engage your people, directing them to the real stuff. UGC doesn’t tick the box of traditional ads because they’re not pitchy. They’ve got that more authentic, personal, human touch because they are created by your very own brand champions.
In addition to this already great news, UGC can help complement your branded content by boosting their effectiveness. That’s CrowdRiff’s story, anyway. They found that user-generated pictures helps land them at least 3 times more clicks.
UGC ads have been a proven method on Instagram, specifically for tourism marketing. Photos generated by happy customers were so persuasive, that they were the topmost engaging type of post.
Frankly, UGC is proving to be one of the most effective ways to get your name out there. It not only engages customers, but it allows you to create more with less time and money. Take the jump today and tap into the genius of your customer base. Give them a chance to tell your story.
At Think Native, we specialize in technology that can easily collect and house your UGC. To try a free demo of our digital platform, CLICK HERE. We’d love to be a friend along the journey.